Our Story

Yes, it just happened over frames, fork, spokes, pedals!

And, we knew right from the commencement of our idea of TRU that it is unequivocally accurate and it is more exhilarating because our passion for bicycles fuels our drive of simply forget the chaos and just pedal it out.

Meet Ritesh, Co-Founder & CEO, Sunil, Co-Founder & COO, and Vivek, Co-Founder & CSO (International Business).

We all have over 15+ years of experience each in a well-known global organization in bicycles and electric mobility, and have joined hands to embark on an exciting journey into entrepreneurship.

Ritesh’s expansive travel experience in Europe and the US has made him highly conversant with the market needs. He brings to the table a wealth of knowledge in product design & development, validation, and customer service experience, ensuring that our offerings meet the highest standards and cater to the needs of our customers.

Sunil is the driving force behind keeping our operations running smoothly. His expertise in setting up sourcing, supply chain, and manufacturing operations, especially in the E-Mobility sector, ensures that our products are efficiently produced and delivered to our customers.

And Vivek with his rich experience in International Business and a razor-focused sales orientation will undoubtedly play a pivotal role in guiding our business to new heights and expanding our global reach. He has been instrumental in building and scaling bicycle businesses in Europe several times.

Together, the three of us work and live in Ludhiana, India, with our respective families. Our shared vision, complementing expertise, and unwavering determination make us a formidable force in the world of bicycles and electric mobility.

Join us on this thrilling ride as we push the boundaries of innovation and sustainability, redefining the future of cycling and electric mobility. Together, we are committed to making a positive impact on the world and creating a greener, more sustainable future for generations to come.


To strive to create happiness on the go and make cycling a part of our lifestyle. We cheer for “perfect fit for all” bikes, that are true to your soul.


To create a bicycle world where health is at the forefront, and discover the true joy of riding ecologically sustainable and high-quality bikes empowering to foster happiness in the everyday family association.

Our Story


Pedalling High on Goodness

We believe that bikes are a tool of empowerment and creating a world of inclusivity.

Pedalling High on Health

Bikes are our cost-effective, cleanest and healthiest space of transportation which sustainably empowers society.

Pedalling High on Creativity

We are creatively curious, open-minded, and active listeners to others. We are always willing to improve and adapt to the changing times.

Pedalling High on Collaboration

We value meaningful partnerships, working with organizations and communities to make a constructive impact and connect with others through continuous coordination.

Pedalling High on Honesty

We are honest and truthful in whatever we say and do. We maintain trust for others to trust us back.

We’re innovating the path to a new age in manufacturing. With technology and experience at the centre of our efforts, we facilitate access to high-quality E-Bikes, E-Mobility vehicles, and Premium Alloy Kids Bikes to customers across the world.

Tru E Bikes Manufacturing was set up in 2020, to provide a reliable and predictable supply of high-quality manufactured Kids Bicycles and E-Mobility products to our customers across the world. We strive to be your preferred manufacturing and sourcing partner from India.

We function with a global supplier network, with special expertise in India, Europe, Taiwan, and South-East Asia, and can handle a wide variety of manufacturing processes, starting from prototyping into production.

Presently we are working with 10+ customers across Europe and North America.

Think it. Want it. Ride it.

Keep pedalling!

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